We first met with Bern in the fall of 2004 (pre-bern/pre-product) when they brought to the meeting a concept, a business plan and a lot of unknowns. Their plan was to make helmets cool. I told them that helmets weren't cool, and Dennis said he wanted to change that. So we did.

For the following 12 months we worked with Bern closely developing its brand. This included identity, brand assets, catalog/poster, trade show booth and product development. After a successful first phase and premiere at the SIA show in San Diego we continued working with Bern, furthering the brand, designing its brochure, website and more.

Since our first meeting Bern has grown to become a leader in the Action Sports helmet category, evolving the fit, look and style of helmets today. Through its solid brand, athletes, marketing and strong product development Bern has carved its niche in the Action Sports industry.